- Used car salesmen who knew all of the flaws of a car were more likely to sell it for a lower price than they could have reasonably gotten for it.
- Salespeople selling cellphones grossly underestimated how long it would take a new user to learn how to use it.
- Experts tended to overestimate their knowledge and were over-confident in their answers to a quiz regarding people in their field of expertise.
- Knowing too much about something you want to attempt may undermine your confidence to attempt it, even though you might well have succeeded.
- while being made aware of your ignorance can actually enhance your learning.
Research by Lisa Son and Nate Cornell has demonstrated a number of ways in which ignorance (or perhaps more accurately a clearer awareness of your ignorance) can be a significant advantage.
Your awareness of your ignorance can determine how much time and effort you allocate to learning. If you are over-confident that you know something when in fact you don't this can work to your detriment. So how can you determine whether you are being overconfident?
One example that Son and Cornell use is that of flash cards. If you use flashcards as a way of ,say, learning vocabulary for a foreign language then there are at least two approaches you could take.
One way would be to look at one side of the card and then make a genuine effort to try and remember what the word is on the other side of the card and not turn it over to look until you are really sure that you don't know. Using this approach you are unlikely to feel overconfident that you know the word.
The second way is to look at one side of the card and then make a half-hearted attempt to remember what the word is on the other side of the card and then quickly flip it over to see if you are right. Using this approach you are more likely to feel overconfident that you know the word. Once you see the word you are more likely to tell yourself "Of course...I knew that" and genuinely believe that you really have learned it.
They conclude that withholding an answer, instead of providing it up front, can be a useful way to avoid the peril of too much information.
In another experiment they found that being tested on information (and then being shown the answer) was more effective than simply "being shown the question and answer together, even when the participants could not answer the question sucessfully on their own". In a similar experiment they found that providing a list of questions to someone to answer about information in a text that they had not yet read also had positive effects on their learning once they read the passage.
The key principle appears to be that confronting someone with their ignorance before they learn something is likely to enhance their subsequent learning. Son and Cornell conclude that "To benefit from lacking knowledge the learner must know when he or she does not know"
So how can you use this in your own learning?
Well, firstly, if you are learning something from a textbook then try and answer the questions at the end of the chapter before you read the chapter. If the book doesn't have such questions then you could look at the headings within the chapter and try to list what you know about each of these topics and then as you read the chapter see what things weren't on your list and are thus new to you.
Another way is a strategy used by my friend Michelle, who I mentioned in an earlier post. When she was working on a program involving the language VBA, she kept working at it until she ran up against a problem she couldn't solve. In doing this she ran up against the limits of her knowledge and was thus able to identify the next thing that she needed to learn. In this case, the very thing that she was learning provided the feedback she needed to identify her ignorance.
You learn a lot more from genuinely understanding your own ignorance than by trying to conceal it from yourself.
And if you are teaching someone else then you need to become aware that you may have become ignorant of what it means for the person you are teaching not to know what you are teaching. There may be aspects of what you are teaching that may have become second nature and invisible and thus too obvious (for you) to mention.
In Follow the Yellow Brick Road, Saul Wurman says:
Once you know something, you tend to forget what it's like not to know....As instructions are often formulated for the people who don't know, this inability to remember what it's like to not know results in instructions that don't give essential information to the taker.And conversely, as a learner you need to be conscious of the possibility that if someone is teaching you something and you don't seem to understand then just maybe there is something they are leaving out and they may need to break it down more so that what that thing is becomes evident.